After deploying a landing page following a buy facebook accounts ad push it’s crucial to rapidly detect faults or inefficiencies. The first step is to assess loading performance. Use tools like Lighthouse to see if your page takes more than three seconds to load. Delayed loading leads to increased exits, especially on smartphones where Facebook’s primary user engagement occurs.

Next, confirm your conversion pixels are active. Go to Facebook’s Events Manager and validate pixel events are being recorded. Look for key events like AddToCart—if you observe no event data, your pixel script is absent, duplicated, or incorrectly placed. Audit the code via your CMS or website builder or use a browser extension like Facebook Pixel Helper to troubleshoot the issue.

Audit your destination URL path. Make sure the the URL in your ad creative points without intermediate hops and doesn’t use unnecessary hop URLs. Redirect chains increase page latency and disrupt pixel data. Also verify no crawl directives are blocking the page or contains incorrect canonical URLs.

Review the messaging alignment. Compare the headline and offer in your Facebook ad with what’s displayed above the fold. If they contradict each other, visitors will abandon the page instantly. Even small mismatches in free trial claim can significantly reduce conversions.

Test the form and buttons. Click every CTA button and submit a test lead. Ensure there are no broken scripts, unresponsive reCAPTCHAs, or non-functional input fields. Use Firefox Inspector to inspect network calls after clicking buttons.

Test on mobile devices. View your landing page on several mobile devices or simulate mobile views. Interactive elements need adequate touch targets, text readable without zooming, and no overflow content.

Finally, review your analytics. Look at bounce rate, average time on page, and lead generation rate in Google Analytics or your preferred analytics platform. A high bounce rate above 70 percent with low time on page often signals a mismatch in audience targeting or weak UX architecture.

If everything looks right but conversions are still low, revisit your targeting parameters. Sometimes the issue isn’t the page—it’s the mismatched user profile. Update audience segments, behaviors, or lookalike audiences based on first 24–48 hours of data.

Move quickly. The initial 1–2 days after launch are essential. The sooner you fix issues, the more budget you preserve on non-converting visitors. Maintain a pre-launch audit list and validate all elements prior to launch next time.